case studies
A Shop Sets Seven Cookies Before Anyone Answers Its Cookie Banner
A cookie banner asks “Can we use cookies?” and most people assume nothing happens until they answer. This case study runs on a made-up outdoor shop, Peak …
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Site Owners
case studies
Seeing Both Sides of a Checkout AB Test at Once
A site owner runs a test. Half the visitors get the old checkout, half get a new one with a lower price and a different button. Then someone asks what version B actually …