testing
How Unweb Was Tested to Prove Nothing Carries Over Between Strangers
Unweb makes one promise above the rest: nothing carries over. Not between two strangers open at once, not from a closed stranger to a new one, not into your everyday …
Tag
Testing
case studies
Seeing Both Sides of a Checkout AB Test at Once
A site owner runs a test. Half the visitors get the old checkout, half get a new one with a lower price and a different button. Then someone asks what version B actually …