Why the Browser Is Called Unweb

The web you see isn’t quite the web. It’s the web after a thousand small decisions made about you: the cookies a site found, the account you’re logged in to, what you clicked last month. Every page arrives already fitted to you.

Unweb takes that fitting off. Each window opens strangers, browsers that have never been anywhere, so a site has nothing to go on. What’s left is the web a newcomer gets, which is the web most people meet for the first time.

The “un” is the same as in undo. Close a stranger and Unweb undoes it: the cookies, the storage, the cache, the service workers, all deleted, checked, and gone. As far as your computer is concerned, the visit never happened.

It’s also short and easy to type, which matters for something you might start from a terminal with unweb example.com.