case studies
A Hotel Site Quotes a Returning Visitor More for the Same Room
Picture someone planning a weekend away. They look at a room on Monday, think about it, and come back on Wednesday to book. The price has gone up, and a red label says …
Posts
case studies
A News Paywall Counts Your Free Articles and a Stranger Starts From Zero
Many news sites give you a few free articles a month, then ask you to subscribe. The count has to live somewhere, and on most sites it lives in your browser: a cookie …
case studies
A Search Page Puts a Shop You Visited Above Everything Else
If you work in search, you’ve probably had this argument. Your page ranks third. A colleague says it ranks first. You’re both looking at the same query on the …
case studies
A Shop Sets Seven Cookies Before Anyone Answers Its Cookie Banner
A cookie banner asks “Can we use cookies?” and most people assume nothing happens until they answer. This case study runs on a made-up outdoor shop, Peak …
case studies
An Airline Fare Climbs Every Time the Same Visitor Looks Again
Most people who book flights have a theory about this. You check a fare, check it again an hour later, and it’s gone up. A warning appears saying four other people …
case studies
Checking Which Ad a News Page Shows Readers in Four Countries
Say you’ve paid for a campaign that should run in Germany and France and nowhere else. The dashboard says it’s live. But the dashboard is the ad …
use examples
Comparing Prices by Country With Two Proxies Side by Side
Travel sites, software shops and streaming services often show different prices to different countries. They usually decide from your IP address, which is why a …
testing
How Unweb Was Tested to Prove Nothing Carries Over Between Strangers
Unweb makes one promise above the rest: nothing carries over. Not between two strangers open at once, not from a closed stranger to a new one, not into your everyday …
use examples
Saving a Setup to Recheck the Same Page Every Week
Some checks are worth repeating. An SEO consultant looks at how a client’s page ranks in three countries every Monday. A shop owner checks that a new visitor still …
case studies
Seeing Both Sides of a Checkout AB Test at Once
A site owner runs a test. Half the visitors get the old checkout, half get a new one with a lower price and a different button. Then someone asks what version B actually …